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To improve patient safety and quality care, and to accelerate the rate of improvement, CHA manages a deep network of relationships with key CEOs and board members serving within one or more of the hospitals or systems.
Given this need, CHA required a member-management system that could capture the unique and complex relationships between hospitals and the people who manage them.
With a modern CRM system in place, the objective was to create a single source of truth for hospital membership data that supports contact list management, analytics, and detailed tracking of member information.