The California Hospital Association manages a portfolio of over 400-member hospital organizations throughout the state. Through a series of regional associations, the statewide Association represents the interests of California hospitals and health systems with the Legislature, administration and regulatory agencies. To improve patient safety and quality care for all Californians, and to accelerate the rate of improvement, the Association manages a deep network of relationships to key CEOs and board members that serve within one or more of the hospitals or systems.
Given the need to manage a deep network of relationships, CHA needed a member management system that could capture the unique and complex relationships between hospitals, and the individuals that manage them. With a modern CRM system, the objective was to create a single source of truth for hospital membership data that supports contact list management, analytics, and detailed tracking of information about that member. Read more: CHA Hospital Association Member.